2018

New Media Management

2017-2018

Second Summer Session (6 credits):

ICC 617 Issues in Media Management 3
COM 698 Media Law 3

Fall Semester (12 credits):

ICC 605 Applied Research in Content Management 3
ICC 625 New Media Business 3
MBC 607 Understanding Financial Statements 1.5
MBC 609 Accounting for Managerial Decisions 1.5
MBC 609 Creating Customer Value 1.5
MBC 604 Managing the Marketing Mix 1.5

Spring Semester (12 credits):

ICC 683 Case Studies in Media Management 3
MBC 639 Leadership in Organizations 3
MBC 618 Competitive Strategy 1.5
MBC 619 Corporate Strategy 1.5
MBC Elective: EEE 643 Emerging Enterprise Consulting OR MAR 745 Strategic Brand Management 3

First Summer Session (6 credits):

ICC 689 New Media Management Capstone 6
Total Credits in Program 36*

*Students without a prior communications background must complete an additional six credits in Newhouse coursework chosen in conjunction with the program director.

2018-2019

Second Summer Session (6 credits):

ICC 617 Issues in Media Management 3
COM 698 Media Law 3

Fall Semester (12 credits):

ICC 605 Applied Research in Content Management 3
ICC 625 New Media Business 3
MBC 607 Understanding Financial Statements 1.5
MBC 609 Accounting for Managerial Decisions 1.5
MBC 609 Creating Customer Value 1.5
MBC 604 Managing the Marketing Mix 1.5

Spring Semester (12 credits):

ICC 683 Case Studies in Media Management 3
MBC 639 Leadership in Organizations 3
MBC 618 Competitive Strategy 1.5
MBC 619 Corporate Strategy 1.5
MBC Elective: EEE 643 Emerging Enterprise Consulting OR MAR 745 Strategic Brand Management 3

First Summer Session (6 credits):

ICC 689 New Media Management Capstone 6
Total Credits in Program 36*

*Students without a prior communications background must complete an additional six credits in Newhouse coursework chosen in conjunction with the program director.