2017-2018
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| GRA 617 Visual Communications Theory and Practice |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2018-2019
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2019-2020
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2020-2021
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2021-2022
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• COM 634 Trendspotting in Digital Media
• ICC 565 Designing Interactivity
• ICC 606 Applied Research in Content Management
• ICC 625 New Media Business
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• TRF 696 Research for Entertainment Media
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
2022-2023
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• COM 634 Trendspotting in Digital Media
• ICC 565 Designing Interactivity
• ICC 606 Content Management, Development and Innovation
• ICC 625 New Media Business
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
2023-2024
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• MMI 606 Content Management, Development and Innovation
• MMI 625 New Media Business
• MMI 634 Trendspotting in Digital Media
• MMI 665 Web Development & Design for Media
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
2024-2025
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals* |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 614 Creative Brain |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| ADV 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• MMI 606 Content Management, Development and Innovation
• MMI 625 New Media Business
• MMI 634 Trendspotting in Digital Media
• MMI 665 Web Development & Design for Media
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
*Students will have the option of taking MMI 617 The Changing Media Landscape instead of VIS 607 during AY 2024-2025.
2025-2026
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| MMI 617 The Changing Media Landscape |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 615 Creative Brain |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| ADV 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.