2018

Advertising

2017-2018

Second Summer Session (6 credits):

ADV 611 Strategic Principles and Practices 3
GRA 617 Visual Communications Theory and Practice 3

Fall Semester (12 credits):

ADV 604 Seminar in Advertising Practice and Leadership 3
ADV 612 Strategic Brain: Account Planning and Research 3
ADV 613 Strategic Brain: Media Planning 3
Elective (See Emphasis) 3

 Spring Semester (12 credits):

COM 698 Media Law 3
ADV 615 Creative Brain 3
ADV/ICC 523 Digital Branding and Strategy 3
Elective (See Emphasis) 3

First Summer Session (6 credits):

ADV 625 Integrated Advertising Campaigns 6
Total Credits for Program: 36

Academic Emphasis:

Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.

Recommended emphases can include, but are not limited to, the following:

  • Digital engagement
  • Brand management
  • Media planning
  • Cross-cultural advertising
  • Fashion promotion
  • Health promotion
  • Non-profit promotion

2018-2019

Second Summer Session (6 credits):

ADV 611 Strategic Principles and Practices 3
VIS 607 Graphic Design Fundamentals 3

Fall Semester (12 credits):

ADV 604 Seminar in Advertising Practice and Leadership 3
ADV 612 Strategic Brain: Account Planning and Research 3
ADV 613 Strategic Brain: Media Planning 3
Elective (See Emphasis) 3

 Spring Semester (12 credits):

COM 698 Media Law 3
ADV 615 Creative Brain 3
ADV/ICC 523 Digital Branding and Strategy 3
Elective (See Emphasis) 3

First Summer Session (6 credits):

ADV 625 Integrated Advertising Campaigns 6
Total Credits for Program: 36

Academic Emphasis:

Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.

Recommended emphases can include, but are not limited to, the following:

  • Digital engagement
  • Brand management
  • Media planning
  • Cross-cultural advertising
  • Fashion promotion
  • Health promotion
  • Non-profit promotion