2017-2018
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| GRA 617 Visual Communications Theory and Practice |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2018-2019
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2019-2020
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 698 Media Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2020-2021
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Elective (See Emphasis) |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Elective (See Emphasis) |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Academic Emphasis:
Students are required to complete an emphasis that satisfies their individual career goals. Faculty advisers will work with students to select two electives that build a critical understanding in a particular area of interest.
Recommended emphases can include, but are not limited to, the following:
- Digital engagement
- Brand management
- Media planning
- Cross-cultural advertising
- Fashion promotion
- Health promotion
- Non-profit promotion
2021-2022
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• COM 634 Trendspotting in Digital Media
• ICC 565 Designing Interactivity
• ICC 606 Applied Research in Content Management
• ICC 625 New Media Business
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• TRF 696 Research for Entertainment Media
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
2022-2023
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV/ICC 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• COM 634 Trendspotting in Digital Media
• ICC 565 Designing Interactivity
• ICC 606 Content Management, Development and Innovation
• ICC 625 New Media Business
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.
2023-2024
Second Summer Session (6 credits):
| ADV 611 Strategic Principles and Practices |
3 |
| VIS 607 Graphic Design Fundamentals |
3 |
Fall Semester (12 credits):
| ADV 604 Seminar in Advertising Practice and Leadership |
3 |
| ADV 612 Strategic Brain: Account Planning and Research |
3 |
| ADV 613 Strategic Brain: Media Planning |
3 |
| Newhouse Elective |
3 |
Spring Semester (12 credits):
| COM 697 Advertising & Public Relations Law |
3 |
| ADV 615 Creative Brain |
3 |
| ADV 523 Digital Branding and Strategy |
3 |
| Newhouse Elective |
3 |
First Summer Session (6 credits):
| ADV 625 Integrated Advertising Campaigns |
6 |
| Total Credits for Program: |
36 |
Electives with a focus on branding, data, design, fashion, insights, marketing, research, production, social media, sports promotion, strategy, or video are highly recommended.
• ADV 526 Fashion Advertising and Promotion
• ADV 645 International Advertising
• COM 605 Quantitative Methods for Mass Communications Research
• COM 606 Qualitative Methods for Mass Communication Research
• COM 628 Social Media Strategy and Practice
• MMI 606 Content Management, Development and Innovation
• MMI 625 New Media Business
• MMI 634 Trendspotting in Digital Media
• MMI 665 Web Development & Design for Media
• SMC 624 The Sports Media Pitch
• TRF 595 Programming and Audience Analysis
• TRF 653 Short-form Production
• VIS 507 Intermediate Design and Production for Non-Majors
• VIS 517 Interactive Fashion Communications
Electives outside of Newhouse are only allowed by petition with the permission of the department chair.